Enticed By More

by CaReese

Recently, my commitment to minimalism was tested. Big time. How? It was Lancome gift time, and I am a huge fan of their Genefique anti-aging serum. If I just purchased one vial of Genefique, I would get eight items for free!

Perhaps I should back up a little. I am recovering from a severe beauty product addiction. At one time I had enough beauty products to keep me and my family looking and smelling good for the next year (at least). I had no less than 30 tubes of lipstick. It was that serious.

As I browsed the cosmetics offers (why was I looking at them, anyway?) It took everything I had to navigate away from the page that was enticing me to buy. For some time I rationalized the potential purchase by saying that I was getting more for my money. What is the enticement of more?

  • More entices us by making us feel that we do not have enough. I do not have a vial of Genefique, this is true. But I have an array of skin care products that will last for months. So why would I need more?  I don’t. Not having enough is not the issue. The issue is that the ads and vendors entice us, making us feel that we do not have enough.
  • More makes empty promises. Part of the allure of more is that it promises to make us/our collections complete. I think that if I just have this one product, then I’ll have everything I need — until the next product or free gift comes along. More promises to add to our lives, to complete us. This is a promise that can never be filled with things. Things cannot make us complete. If anything, having more stuff robs us of precious time, space, and peace of mind.
  • More clouds our judgement. When staring at an 8-piece gift with purchase, I am not thinking about the fact that I have bills to pay. I am not thinking about the unused beauty products sitting under my bed. I am not thinking about the fact that I have no place to store these items. More blinds us to practical things. More fills our eyes with lust and sound judgement falls by the wayside.

More is not what it seems to be. It is not an indication that we do not have enough. It is not what will make us complete. And most of the time, more is not in your best interest over the long term. More is not better. It’s just more.

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